If you want to sell your house, or any piece of real estate property for that matter, the first thing that you should do is to come up with a great real estate advertisement. An effective advertisement will drum up interest for your property and entice people to visit the spot to appreciate the place better. On the flip side, a poorly-written real estate advertisement could not only turn away potential buyers but could also lower the value of your property. Writing a great ad goes beyond putting together a string of good adjectives to describe your property. Providing too much info can actually scare or intimidate buyers. Providing too little could make your buyer think that you are hiding something. Here are some steps and tips to remember in writing your own real estate advertisement.
* Do some research and read other property advertisements. Open the newspaper and read through the house listings. Is there an advertisement that quickly grabbed your interest? Think of the reason why you were attracted by the ad. Go online and look for professionally written advertisements. This should help you come up with the structure of the advertisement that you will write for your own property.
* Write down all the features of your house or real estate property. Since you are the owner, you will now what qualities and features of your house that you like best. These are the ones that you need to highlight in your ad. List all the other features that you can think of. Once you are done, go over your list and weed out the ones that are not so important.
* Think of a catchy headline and start your advertisement with the special or unique features of your home. Just like any other form of advertisement, getting people interested in reading your ad is the first step in selling it. Do you have a pool? Has your kitchen been recently remodeled to fit a chef’s needs? Use adjectives in describing your property and furnishings. “Oak flooring,” “granite countertops,” These are the things that you need to mention in the first few lines of the advertisement.
* Provide the basic information regarding the place. People on the lookout for real estate properties will always ask about location, number of rooms and bathrooms, size of the lot and the floor area of the house, and the price that you are asking for. After you have provided these, give the other features that you think will be relevant to a buyer. Give a general idea of the condition of the house and specify any renovations or remodeling conducted on the property. Avoid lines that profile buyers such as, “Great for a small family”. If possible, describe the neighborhood as well. Try to keep your description to about a hundred words.
* If you are posting the ad on a website, try to include photographs of your property in its best state. Newspapers generally do not allow for pictures to go along with advertisements unless you are willing to pay for extra charges. If, however, you will be putting your ad up on a website, these typically have features for you to upload some pictures of the property. Make sure to clean up the area first before you take pictures. Make sure that you do not have toys and clothes lying on the floors or piled up in a corner. Make sure that the pictures are clear.
* Finally, write down the information of the person who the buyers should contact. If you plan on handling any inquiries yourself, provide your name, email address, and phone number. If necessary, indicate on your ad the time when buyers could contact you.
Once you are done writing your ad, show it to a friend or relative and ask for an honest appraisal. Get their feedback and use this to improve your advertisement. Once you finish your final draft and choose the best photos to go with the ad, send it to the office of your local newspaper or post it on a community website.
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