How to Address a Cover Letter When the Name Is Unknown

The cover letter is very crucial because it represents you professionally. Some problems may get in the way of writing a perfect cover letter, though. Despite all of your research, you may not be able to find the name of who should be addressed. Sometimes companies don't have enough information in the public realm and there are no direct numbers available to you. If this happens, there are still ways to address a letter to an unknown individual.
1
Name them by title. You can write out your salutation with a, "Dear Hiring Manager," for hiring personnel or "Dear Manager," for purposes that are not hiring related. Another greeting could be, "Dear Customer Service Representative" for someone in customer service, or "Dear Acquisitions Editor," if you're writing to an book publishing editor. Naming someone by title is appropriate and acceptable in this situation.
2
Greet them with a polite salutation. A classic approach is by showing efforts in good manners and etiquette. A proper greeting that is deemed acceptable is, "Dear Sir/Madam." It is a quick and purposeful salutation that addresses an unknown recipient in a traditional way. This also shows you aren't assuming you are not assuming a specific gender.
3
Begin with a general inquiry. Writing a greeting, such as "To whom it may concern," if you don't want to be too formal or explicit in your cover letter. This saves you from making any references to gender or naming people by title placements. A salutation like this is a proper greeting, typically done when you have little or no information about the hiring individual.
4
Add a small formal gesture. You can add a "Dear Mr."or a "Dear Ms. " and combine it with the title of the person. Only begin the greeting this way if you are certain the person is either a woman or a man. Address the woman with, "Mrs," only if you know the lady you're trying to contact is in fact, married. But if you don't know then always write "Ms," just to be on the safe side. The final greeting would look something like this: "Dear Ms. Hiring Manager."